Most Helpful Notification When anxiety is the context, people value the message that helps them
Choice Drivers and Switching For most travelers, airline choice comes down to value. Price is
Findings: Brand Landscape and Channels The consideration set is top-heavy. Red Bull (51.4%) and Monster
Channels and Cadence In home improvement, the default is still physical retail. Digital helps prevent
TL;DR If you can run it, you can tune it. If you can’t, you’ll drift.
We’ve spent the last few years making models knowledgeable, pre-training on oceans of text, aligning
The historical bottleneck In the late ’90s, the web’s problem wasn’t imagination, it was money.
The web didn’t decay by accident. It optimized around a bad proxy. For two decades
TL;DR The bottleneck isn’t the brain; it’s the rail We have extraordinary models and pedestrian
TL;DR Remember when the web felt helpful? Early web experiences were surprisingly humane: you searched,
