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Case studies

See the patterns across categories

Case studies from AI chat that show what customers care about and how teams act on it.

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What we found

See the takeaways

Quick snapshots of what people care about and what shifts the choice.

Energy Drinks

Choosing the can

 How people compare energy drinks, and what finally wins at the shelf.

“Celsius feels ‘cleaner, but Monster is stil the one that hits.”

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Airlines

The trust tradeoff

How people trade off price, comfort, and trust when picking an airline.

“I’ll pay more if I trust they won’t ruin my day.”

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Credit Cards

Fees and fairness

How people judge card companies when surprises show up.

“It’s not the rate—it’s feeling tricked.”

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Home Improvement

No stock, no sale

What makes shoppers choose a store, and what makes them leave without buying.

“If I can’t find it fast, I’m gone”

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